Good In Bread is a London bakery delivery service bringing freshly baked sourdough and bagels to doorsteps across the M25. To spotlight the brand’s quality at scale, Terrier Agency ran a competitor-led influencer discovery campaign — mapping the social audiences of rival food delivery brands to curate a shortlist of creators whose followers had already shown an appetite for similar products.
Over a concentrated three-month window, 84 influencers agreed to collaborate, producing 110 pieces of content rooted in their genuine experience of the product. The campaign reached a combined audience of 3,419,960 — authentic recommendations at a scale paid advertising couldn’t replicate.
The data-driven approach removed the guesswork from influencer outreach and gave Good In Bread a repeatable model for standing out in London’s competitive food delivery market.
