Taste Inc is a consumer food brand that wanted to grow both awareness and product trial — getting real people to actually taste the product, not just see an advert. We designed an online sampling campaign, reaching out to hundreds of influential bloggers, YouTubers and Instagrammers with a simple invitation: try the product on your own terms, no hard sell, no deadlines.
Because consumers can spot an #ad at fifty paces, the campaign was built around genuine, unpressured reviews across blogs, YouTube and Instagram. The organic content that followed reached a combined following of 1,230,000 and generated 25,778 engagements.
The result was authentic, multi-platform advocacy that paid promotion alone could never have bought.
