The Challenge
Norac Foods is a food manufacturer. The brand needed broad, sustained visibility across food audiences rather than a single burst, and the content had to work across a range of products rather than promoting one line.
Our Approach
We ran a high-volume campaign spread across food and family creators.
- 162 pieces of content were produced across the creator list
- Creators were matched to the product in the range that best suited their content
- Each account was vetted for audience fit before outreach
- Content was reviewed against brand guidelines before publication
Matching creators to individual products rather than briefing everyone identically kept the volume from feeling repetitive.
The Results
162 pieces of content reached an audience of 2,776,597 at a 5.6% engagement rate.
Why One Brief Doesn’t Fit a Whole Product Range
Food manufacturers selling multiple lines face a problem a single-product brand does not: one script read out by every creator starts to feel like advertising rather than a recommendation. The Approach section’s own solution was to match each creator to whichever product in the range suited their existing content, rather than briefing the full list identically, the kind of per-creator matching that keeps a 162-piece run from reading as one repeated post.
What 2.7 Million Reach at 5.6% Engagement Represents
2,776,597 in audience reach and a 5.6% engagement rate across 162 pieces of content is a visibility and interaction figure, not a sales number. It shows how much of the food and family creator audience saw and reacted to content that was, by design, never the same brief twice. For a manufacturer that needed sustained presence across a range rather than a single burst around one product, that spread across creators and products is the outcome the Challenge section describes needing.
