Campbells Meat is a premium Scottish butcher renowned for quality cuts and traditional craftsmanship. Terrier Agency developed an influencer marketing strategy to showcase their products to food-loving audiences across the UK, connecting the brand with 219 carefully selected food, recipe, and lifestyle creators.
Creators received Campbells’ signature meat boxes and shared authentic cooking content — from midweek family meals to weekend BBQ feasts. The campaign generated 3.9 million impressions and an impressive 222,000 engagements, achieving a 7.15% engagement rate that highlights the genuine connection between creators and the brand.
Over 900 pieces of content were shared across a combined following of 5 million, turning everyday meal prep into compelling brand storytelling that drove both awareness and direct-to-consumer sales.
