Fancy Plants is a plant-based dessert company offering healthy, aesthetically packaged vegan alternatives to traditional sweet treats, aimed at young Australians who want indulgence without compromising their values. Terrier Agency ran a targeted creator outreach campaign to put the product in front of that audience through peer content rather than advertising.
More than 100 influencers were contacted and 89 went live — an activation rate of roughly 89% that reflects both the product’s appeal and the strength of the creator relationships. The campaign generated 270 stories with over 480,000 story views, reaching a combined following of 4,072,208 health-conscious young Australians.
With creators free to lead on either the health angle or the indulgence angle, the campaign connected with multiple audience segments at once and drove awareness at scale.
