Organico is a food brand built on proper, environmentally responsible food, with a portfolio that includes sustainable fish label Fish4Ever. Terrier Agency partnered with the brand from July 2021 to build meaningful awareness through targeted influencer marketing, seeking out food creators whose values genuinely aligned with sustainable eating.
Rather than chasing follower counts, the campaign qualified influencers on real engagement — meaningful likes and, critically, comments that demonstrated genuine audience interest. Rolled out in waves, the activity reached a combined following of over 36.6 million and generated more than 3.6 million impressions across the food and sustainable living space.
The result was an authentic community built around the Organico story, with Fish4Ever positioned front and centre as a credible voice in responsible food sourcing.
Vetting for Comments, Not Follower Counts
A sustainable-food brand’s credibility depends on the audience actually believing the message, which is a harder thing to fake than a large follower count. Qualifying creators on real engagement — meaningful likes and comments that showed genuine interest — rather than reach alone reflects that: a smaller, more engaged following saying something real about sustainable eating carries more weight for this brand than a bigger one that scrolls past.
What Five Years of Waves Add Up To
A combined following of over 36.6 million and more than 3.6 million impressions, built up in waves since the partnership began in July 2021, is a reach and visibility figure — not a sales number for either Organico’s wider range or the Fish4Ever label specifically. What the wave structure shows, rather than a single campaign burst, is a sustained relationship rather than a one-off activation: the kind of repeated presence in the food and sustainable-living space that a values-led brand needs to build trust over time, rather than borrow it for a single spike in reach.
