Organico is a food brand built on proper, environmentally responsible food, with a portfolio that includes sustainable fish label Fish4Ever. Terrier Agency partnered with the brand from July 2021 to build meaningful awareness through targeted influencer marketing, seeking out food creators whose values genuinely aligned with sustainable eating.
Rather than chasing follower counts, the campaign qualified influencers on real engagement — meaningful likes and, critically, comments that demonstrated genuine audience interest. Rolled out in waves, the activity reached a combined following of over 36.6 million and generated more than 3.6 million impressions across the food and sustainable living space.
The result was an authentic community built around the Organico story, with Fish4Ever positioned front and centre as a credible voice in responsible food sourcing.
