Fish4Ever is an ethical tinned fish brand built around sustainable, responsibly sourced seafood. Its ideal customers — organic and health-conscious food buyers — tend to be sceptical of traditional advertising, so Terrier Agency designed an influencer outreach campaign to introduce the brand through voices they already trusted.
We matched Fish4Ever with organic and health food creators whose audiences aligned with the brand’s values, giving them the freedom to use the products naturally in their own recipe content. The campaign generated almost 200 pieces of content across a network with a combined following of over 4.8 million, delivering 4,814 engagements.
Followers saw trusted creators genuinely cooking with Fish4Ever rather than a hard sell — and both influencers and audiences were impressed by the quality and price point of the range, building credibility for the brand’s ethical positioning.
Letting Recipes, Not Reviews, Carry an Ethical Sourcing Story
Health and organic food buyers are a sceptical audience for a straight product review, so the brief was built around a format they already trust: creators cooking with the tins in their own recipe content, unscripted, rather than talking about sustainability credentials on camera. That is the shortlist Terrier’s process calls for when the message needs to be shown through use rather than told.
Almost 200 pieces of content across a combined following of over 4.8 million and 4,814 engagements is a reach and interaction figure, not a purchase count — what it demonstrates is how many recipe-following audiences saw an ethical tinned fish brand used naturally, in a kitchen, rather than pitched. Both the creators and the audiences responding to them were, on the page’s own account, won over by the price and the quality of the range rather than by the sustainability message alone, which is what built the credibility the brand needed.
