Instant Brands — the company behind Instant Pot, Pyrex and Corelle — is a household name in kitchens worldwide. Terrier Agency partnered with Instant Brands UK to launch their most ambitious influencer marketing campaign to date, activating 317 creators to drive product awareness and recipe inspiration across social media.
The campaign generated 117.4 million impressions and 1.8 million engagements at a 1.6% engagement rate, making it one of the highest-reach influencer campaigns in the UK food and kitchenware space. Creators demonstrated the versatility of Instant Pot through quick weeknight dinners, batch cooking and viral recipe trends, sharing 1,581 pieces of content to a combined following of 138.4 million.
The campaign cemented Instant Brands’ position as the kitchen appliance of choice for busy, health-conscious consumers looking to cook smarter, not harder.
