Fenella Smith is a small, independent British lifestyle brand selling products for men, women and pets — and a brand with almost no prior experience of influencer marketing. With on-trend collections ready to amplify, they partnered with us to build a large-scale outreach campaign from the ground up.
Because the selected collections were so on-trend, the pick-up rate among influencers was exceptionally strong — fewer contacts were needed to secure more confirmed collaborations. The campaign generated 127 Instagram posts, more than 55,000 engagements and a total potential audience of over 8.8 million.
Every collaboration also produced content the brand could repost on its own channels, and when Fenella Smith shared that influencer content, both followers and engagement grew measurably.
