Barbeques Galore is a prominent chain of barbecue supply stores across Australia, looking to connect with Australian consumers through Instagram influencers in the food and home niche. Terrier Agency used advanced data analysis to identify the creators best placed to showcase barbecue products to engaged, relevant audiences.
The campaign secured 30 gifted collaborations, with influencers collectively producing over 100 pieces of content and reaching a total audience of over 4 million people across Instagram.
By pairing a well-established retail brand with precisely selected creators, the campaign put Barbeques Galore products in front of the audiences most likely to buy them.
