The Challenge
Hangout Pods is a UK-established brand selling a freestanding hammock designed for home and outdoor use. With a unique product and a strong home market, the brand was expanding into the US and needed to grow its customer base there — specifically by building product awareness among American outdoor enthusiasts who could authentically showcase the product.
Our Approach
Terrier Agency built the campaign around a comprehensive influencer database and a structured review and tracking process, with brand fit and content quality at the centre.
We created a database of influencers spanning the US, UK, and Australia for Hangout Pods to review, and the brand selected the creators best suited to its outdoor lifestyle positioning. Selected influencers were then tracked for content output and product reviews throughout the campaign.
Every piece of uploaded content was assessed to ensure it remained on-brand — and once approved, it was cleared for reuse as user-generated content across Hangout Pods’ own channels.
The Results
The thorough identification and review process meant only creators genuinely aligned with the brand were activated, and the resulting content was consistently on-brand and suitable for direct reuse. Hangout Pods came away with increased product awareness among US outdoor enthusiasts and an ongoing library of authentic user-generated marketing assets that outlasted the initial campaign activity.
