The Challenge
Hangout Pods is a UK-established brand selling a freestanding hammock designed for home and outdoor use. With a unique product and a strong home market, the brand was expanding into the US and needed to grow its customer base there, specifically by building product awareness among American outdoor enthusiasts who could authentically showcase the product.
Our Approach
Terrier Agency built the campaign around a comprehensive influencer database and a structured review and tracking process, with brand fit and content quality at the centre.
- Built a database of influencers spanning the US, UK and Australia for Hangout Pods to review
- Supported the brand in selecting the creators best suited to its outdoor lifestyle positioning
- Tracked selected influencers for content output and product reviews throughout the campaign
- Assessed every piece of uploaded content to ensure it remained on-brand before clearing it for reuse
Approved content was cleared for reuse as user-generated content across Hangout Pods’ own channels, turning a one-off influencer push into a lasting content library.
The Results
The thorough identification and review process meant only creators genuinely aligned with the brand were activated across all three markets. Organic sales increased 83% and organic traffic rose 94%, with Hangout Pods coming away with increased product awareness among US outdoor enthusiasts and an ongoing library of authentic user-generated marketing assets that outlasted the initial campaign activity.
