Panasonic is a global electronics and technology leader that partnered with Terrier Agency to amplify its consumer electronics range through creator-driven marketing. We matched Panasonic products with trusted tech reviewers and lifestyle influencers whose audiences aligned with the brand’s target demographics, producing authentic reviews, unboxings and everyday lifestyle integrations.
Managing the full campaign lifecycle — vetting, creative briefing, coordination and performance tracking — we connected Panasonic with a combined following of 2,765,086 and delivered 395,152 impressions across the campaign.
The programme gave a legacy electronics brand a credible, modern route to consumers who trust creator recommendations over traditional advertising.
