Lavetta is a rising activewear brand disrupting fast fashion with a sustainable, minimalist clothing line in the influencer-driven athleisure space. Terrier Agency identified fashion creators whose aesthetic genuinely matched the brand’s ethos, seeding Lavetta matching sets and letting influencers create promotional content in their own voice.
Within two months, over 100 influencers responded and participated, sharing more than 150 pieces of content. The campaign generated 16,461 engagements and reached a combined following of 3,729,164 — a significant result for a brand entering a market saturated with established names.
Authenticity, not celebrity, drove the outcome: creators who embodied Lavetta’s sustainable positioning delivered on-brand content and a strong proof of concept for influencer-led growth.
