The Challenge
St. Piece is a London print design studio making luxury silk scarves and accessories, designed in London and hand-finished in Cheshire. A premium accessory sells on craft and styling, and the brand needed content that showed the prints being worn well rather than laid flat.
St. Piece partnered with Terrier Agency for a small, carefully cast creator campaign built around styling.
Our Approach
We kept the creator set small and premium, and briefed for styling-led content that matched the brand’s aesthetic.
- Creators were chosen for fashion and personal-style feeds with an eye for print and colour
- Briefs asked for several ways to wear each scarf, from headscarf to bag tie, in one post
- Feed posts were prioritised over stories so the content kept working after the campaign week
- Content was approved against the brand’s visual guidelines before going live
The five posts linked from this page show the styling-first approach.
The Results
Fifteen pieces of content generated 367,437 estimated views and 1,991 engagements, a high view count per post for a niche luxury accessory and a set of styled imagery the brand can use across its own channels.
Why a Small Campaign Suits a Luxury Accessory
A luxury print studio does not need a hundred creators. It needs the right fifteen posts, styled well, in front of people who buy considered pieces. The 367,437 estimated views from fifteen posts is a high count per post for a niche product, and the 1,991 engagements skew towards saves and enquiries about specific prints. The styled imagery also gives St. Piece a set of assets that match its own aesthetic for reuse on its site and social channels.
