Chi Chi Clothing is an online fashion retailer competing against far larger, better-resourced brands. Terrier Agency built a large-scale, always-on influencer outreach programme across the US and UK, designed to expand product reach and establish a lasting social presence through authentic creator content.
Rather than one-off campaign bursts, the programme fulfilled 250 influencer send-outs every month, building a network of more than 7,000 creators over its lifetime. That network generated over 18,000 pieces of organic content — posts, stories, reels, and reviews — with a potential reach exceeding 100 million and driving 2,176,504 engagements.
The compounding, saturation-led approach gave Chi Chi a content output and reach that traditional paid production budgets could rarely match.
