Sacet is an ethical jewellery brand entering one of the most competitive corners of eCommerce, where established players dominate visibility. The brand needed to build awareness and communicate a genuinely ethical positioning — without leaning on tired stereotypes. We designed a targeted influencer campaign to do exactly that.
Rather than pitching generic lifestyle creators, we researched the growing community of bloggers, vloggers and Instagrammers who had turned away from fast fashion towards sustainability, slow fashion and mindful consumerism. We built targeted outreach waves, segmenting creators by platform and values alignment, and coordinated gifting and review collaborations across every channel.
Because the outreach felt relevant rather than opportunistic, influencers were keen to get involved, and the campaign drew a positive response across every platform contacted — introducing Sacet to audiences already aligned with conscious consumerism.
