Sacet is an ethical jewellery brand entering one of the most competitive corners of eCommerce, where established players dominate visibility. The brand needed to build awareness and communicate a genuinely ethical positioning — without leaning on tired stereotypes. We designed a targeted influencer campaign to do exactly that.
Rather than pitching generic lifestyle creators, we researched the growing community of bloggers, vloggers and Instagrammers who had turned away from fast fashion towards sustainability, slow fashion and mindful consumerism. We built targeted outreach waves, segmenting creators by platform and values alignment, and coordinated gifting and review collaborations across every channel.
Because the outreach felt relevant rather than opportunistic, influencers were keen to get involved, and the campaign drew a positive response across every platform contacted — introducing Sacet to audiences already aligned with conscious consumerism.
Segmenting Slow-Fashion Creators for an Ethical Jewellery Brand
Values-led outreach like this follows Terrier’s standard shortlist process: creators were segmented by platform and by whether their existing content already showed sustainability or slow-fashion values, rather than by follower count, and gifting or review terms were agreed with each creator before product shipped. Waves were staggered by platform so the campaign built momentum rather than landing all at once.
What the Organic Growth Figures Show Alongside the Creator Campaign
The 121% increase in organic revenue, 76% increase in organic traffic and 85% increase in non-brand organic traffic shown on this page are commercial search results, not creator-campaign metrics — they measure the growth Sacet’s organic search channel delivered over the period reported, a genuine revenue outcome rather than a reach or engagement figure.
