The Challenge
Brava Lingerie is an Australian lingerie retailer specialising in fuller bust fitting. Lingerie is a restricted category on most platforms and a sensitive one for creators. Brava also sells on fit expertise, which means the content has to come from people who can speak credibly about being fitted rather than simply modelling a product.
Our Approach
We selected a small creator list carefully, prioritising trust and platform compliance over reach.
- 15 creators were agreed, chosen for their ability to talk about fit honestly and on-camera
- Briefs were written to stay inside platform content policy for the category
- Audience fit was confirmed for each creator before outreach
- All content was reviewed against brand guidelines and platform rules before going live
Handling a sensitive category carefully protected both the brand and the creators, and produced content that felt like advice rather than advertising.
The Results
15 creators reached an audience of 1,969,043 and generated 26,336 engagements.
Why a Fuller-Bust Fitting Brand Needed Creators Who Could Talk About Fit
Sensitive-category campaigns like this run Terrier’s standard shortlist process with an added compliance layer: each of the 15 agreed creators was chosen specifically for the ability to discuss fit honestly and on-camera, briefs were written to stay inside platform content policy for lingerie, and every piece of content was checked against brand guidelines and platform rules before going live.
What 1.9 Million Reach Meant for a Restricted Category
An audience of 1,969,043 and 26,336 engagements from 15 creators is a reach and interaction figure, not a sales number, for a category most platforms restrict and most creators approach cautiously, that scale from a deliberately small, carefully chosen list shows the fit-expertise angle gave creators something credible to say rather than a product simply to model.
