Simone Perele is a French lingerie label renowned for quality craftsmanship and on-trend design. To launch its new ‘Simone’ collection — created specifically for a younger female clientele — the brand needed voices that already held that audience’s attention. Terrier Agency ran a focused three-month influencer campaign built on cultural relevance rather than raw follower counts.
Twenty-six young creators were selected for their fit with the collection’s audience and given creative freedom to showcase their chosen pieces in their own way. The campaign delivered 27 pieces of content, over 20,000 views, and 1,039 engagements across a combined following of 285,544.
By aligning the brand’s manifesto — helping women feel confident so they can focus on their future goals — with creators who embody it, the campaign connected the ‘Simone’ line with the audience it was designed for.
