Simone Perele is a French lingerie label renowned for quality craftsmanship and on-trend design. To launch its new ‘Simone’ collection — created specifically for a younger female clientele — the brand needed voices that already held that audience’s attention. Terrier Agency ran a focused three-month influencer campaign built on cultural relevance rather than raw follower counts.
Twenty-six young creators were selected for their fit with the collection’s audience and given creative freedom to showcase their chosen pieces in their own way. The campaign delivered 27 pieces of content, over 20,000 views, and 1,039 engagements across a combined following of 285,544.
By aligning the brand’s manifesto — helping women feel confident so they can focus on their future goals — with creators who embody it, the campaign connected the ‘Simone’ line with the audience it was designed for.
Choosing Cultural Relevance Over Raw Follower Count
Launching a collection built for a younger clientele meant the shortlist had to be assessed against cultural relevance to that specific audience rather than reach alone — Terrier’s process weighted here towards creative freedom, giving the 26 selected creators room to style the collection their own way rather than working to a fixed set of shots, so the content reflected genuine taste rather than a brief being executed.
What 20,000+ Views and 1,039 Engagements Represent for a Precision Launch
Twenty-six creators produced 27 pieces of content that generated over 20,000 views and 1,039 engagements from a combined following of 285,544 — a reach and interaction figure for the ‘Simone’ collection launch, not a sales number. For a three-month campaign built on precision casting rather than volume, that combination of creative freedom and audience fit is what connected the brand’s confidence-focused manifesto to the younger audience it was designed to reach.
