Ten Tops is a family-owned New South Wales discount retailer where every product is priced at $10 or under. With no prior influencer activity and store locations that included harder-to-reach regional sites, the brand asked Terrier Agency to prove what creator marketing could do for a value-led retail business.
We activated NSW-based creators — primarily mums aligned with the Ten Tops customer profile — giving each a $100 budget to spend in their nearest store and share the experience with their audiences. The campaign produced 237 pieces of content, over 3 million estimated views and a potential reach of 7.5 million people, with a combined creator following of 7,535,406 and 188,471 engagements.
Ten Tops gained more than 1,000 new organic followers and recorded a direct increase in in-store sales — including awareness in remote locations traditional media struggles to reach.
