The Challenge
Kingsley & Harper designs men’s accessories and gift sets that blend style, utility and everyday luxury. Gifting is a seasonal, discovery-driven purchase, and the buyer is often not the end user, which means the product has to look right in a lifestyle context rather than on a white background.
The brand partnered with Terrier Agency to place its gift sets with style and lifestyle creators ahead of key gifting periods.
Our Approach
We built a creator set around men’s style, couples and family lifestyle accounts, and briefed for unboxing and everyday use.
- Creators such as Not The Usual Sharmas, Nas Flow, Signature Style with Celine and Busayo Idowu covered both the gifter and the recipient
- Briefs paired an unboxing moment with a real-world use, from travel bags to car care accessories
- Posting was scheduled into gifting windows so the content landed while people were shopping
- All content was reviewed against brand guidelines and usage rights were agreed before filming
The Reels linked from this page show the mix of product detail and lifestyle context the campaign was built on.
The Results
Thirty-two pieces of content reached 363,316 estimated views at a 3% engagement rate, a solid rate for a gifting product and a library of creator content the brand can reuse across its own social and paid channels.
Why Lifestyle Context Beats Product Shots for Gifting
Gift buyers are imagining someone else opening the box, so a product photographed in a home, a car or a suitcase does more work than a studio shot ever can. The 3% engagement rate is a healthy figure for a considered purchase, and the 363,316 estimated views landed inside the windows when people were actively shopping for gifts. The content set also gives the brand a reusable library of lifestyle imagery for its own product pages and ads.
