Correndo is an athleisure brand built around accessible, colourful workout apparel designed for both exercise and everyday wear. As a new entrant to a crowded online market with no established follower base of its own, the brand needed to build awareness quickly and authentically. Terrier Agency delivered a large-scale influencer outreach campaign targeting fashion creators whose lively, colourful aesthetic mirrored the product range.
The campaign contacted over 700 influencers, with nearly 100 agreeing to collaborate and receive Correndo product — a collaboration rate of around 14% from cold outreach. The resulting creator content reached a combined audience of over 1.4 million people.
Influencers embraced the versatile outfits, sharing their experiences enthusiastically across social platforms and generating organic advocacy that positioned Correndo firmly within the online athleisure space.
Cold-Outreach Economics for a New Athleisure Brand
Building awareness from a standing start uses the same shortlist process as any Terrier influencer campaign, weighted here towards fashion creators whose own aesthetic already suited the product’s colour palette. Outreach ran cold, with no existing follower relationships to draw on; usage terms were agreed with each creator who accepted, and product shipped ahead of content going live.
Reading a 14% Collaboration Rate From Zero Followers
Contacting over 700 influencers to land close to 100 collaborations — a roughly 14% acceptance rate — and reaching 1.4 million people is a reach and response-rate figure, not a sales number. For a brand with no established audience of its own, that conversion from cold outreach to agreed content is a measure of how well the product matched the creators it was pitched to.
