The Challenge
Acon is a Finnish manufacturer of premium trampolines and outdoor play equipment. Acon sells a high-priced product in a category where cheap alternatives dominate. The campaign had to justify the price difference, which means showing build quality and long-term use rather than a moment of fun.
Our Approach
We ran a high-engagement campaign with family creators focused on real, ongoing use.
- 69 pieces of content were produced across family and outdoor creators
- Briefs asked creators to show the product in use over time rather than on delivery day
- Selection favoured audiences with the household income to consider a premium purchase
- Content was approved against brand guidelines before going live
Showing sustained use over months is what makes a premium price defensible to a buyer comparing it against a budget alternative.
The Results
69 pieces of content reached an audience of 7,602,394 and generated 53,379 engagements, the highest engagement volume across the family campaigns in this group.
Briefing Family Creators for a Season, Not a Delivery Day
A premium-price brief changes what the shortlist and the brief ask for. Casting favoured family and outdoor creators whose households matched the income needed to consider the purchase, and the brief itself asked for return visits to the same product over weeks rather than a single unboxing clip. The closest a creator relationship gets to a long-term product review without commissioning one.
69 pieces of content reaching 7,602,394 people and generating 53,379 engagements shows how much of that audience the sustained-use content held, not how many trampolines it sold. Against a market of cheaper alternatives, that volume of engagement is what carries the argument that the extra spend is worth it.
