Carte Blanche Group owns From Me to You, one of the UK’s most iconic greeting card labels. While the brand’s teddy design was instantly recognisable, the purchasable plush teddy that accompanies the cards remained largely unknown. Terrier Agency built an influencer campaign to showcase the full product range to the right audience.
A curated list of creators matched to the From Me to You customer base was given the freedom to choose the products that best suited their own content style — producing honest, organic endorsements rather than scripted promotions. The campaign delivered 47 grid posts and 27,914 engagements, reaching a combined following of over 3.6 million.
Creator autonomy proved the difference: content that felt personal and credible drove engagement quality and volume for a heritage brand finding new audiences.
Letting Creators Choose Their Own From Me to You Products
Product-discovery campaigns like this follow Terrier’s standard shortlist process, matched here against the existing From Me to You customer base rather than a fresh audience, and creators had the freedom to pick whichever product in the range suited their own content rather than being assigned one. Usage terms were agreed before content went into production.
What 27,914 Engagements Show for a Heritage Card Brand’s Plush Range
47 grid posts, 27,914 engagements and a combined following of over 3.6 million is a reach and interaction figure, not a sales number — it shows how far awareness of a purchasable product travelled when it rode alongside a card brand customers already recognised, rather than launching the teddy as an unknown product from a standing start.
