Carte Blanche Group owns From Me to You, one of the UK’s most iconic greeting card labels. While the brand’s teddy design was instantly recognisable, the purchasable plush teddy that accompanies the cards remained largely unknown. Terrier Agency built an influencer campaign to showcase the full product range to the right audience.
A curated list of creators matched to the From Me to You customer base was given the freedom to choose the products that best suited their own content style — producing honest, organic endorsements rather than scripted promotions. The campaign delivered 47 grid posts and 27,914 engagements, reaching a combined following of over 3.6 million.
Creator autonomy proved the difference: content that felt personal and credible drove engagement quality and volume for a heritage brand finding new audiences.
