Tikkers is a children’s smartwatch brand with over two decades of expertise in teaching time-telling skills. Inspired by the social media success of its sister brand Reflex Active, Tikkers partnered with Terrier Agency to grow its own presence among family audiences through a targeted influencer campaign.
We focused on mothers and family-oriented accounts whose audiences matched Tikkers’ core customer base, seeding products to inspire genuine, experience-led content and gather honest feedback from the families they were designed for. The response exceeded expectations: 60 influencers expressed interest, producing 38 pieces of engaging content that reached an audience of 918,076 people.
The campaign significantly expanded Tikkers’ visibility among parents, underlining the brand’s appeal to families seeking innovative, educational products for their children.
