Tikkers is a children’s smartwatch brand with over two decades of expertise in teaching time-telling skills. Inspired by the social media success of its sister brand Reflex Active, Tikkers partnered with Terrier Agency to grow its own presence among family audiences through a targeted influencer campaign.
We focused on mothers and family-oriented accounts whose audiences matched Tikkers’ core customer base, seeding products to inspire genuine, experience-led content and gather honest feedback from the families they were designed for. The response exceeded expectations: 60 influencers expressed interest, producing 38 pieces of engaging content that reached an audience of 918,076 people.
The campaign significantly expanded Tikkers’ visibility among parents, underlining the brand’s appeal to families seeking innovative, educational products for their children.
Seeding a Children’s Product to the People Who Buy It
Children don’t choose a smartwatch brand, their parents do, so Tikkers’ campaign was built around the buyer, not the end user. Outreach focused on mothers and family-oriented accounts whose audiences matched the brand’s core customer base, seeding product so creators could give genuine, experience-led feedback rather than a scripted review, following the same social-first approach that had already worked for sister brand Reflex Active.
What 918,076 Reach Means for a Family Brand
An audience of 918,076 people reached through 38 pieces of content is a visibility figure among family audiences, not a purchase count for a children’s product. What stands out instead is the response rate behind it: 60 influencers expressed interest against a much smaller campaign brief, suggesting the mother-and-family-focused targeting found an audience genuinely interested in an educational, time-telling product rather than a general parenting following.
