Motorola, a global giant in the electronics industry, needed a compelling campaign to introduce the Motorola Razr 40 to a Gen Z audience. Terrier Agency led a gifted product activation, identifying creators whose audiences and aesthetic matched the phone’s sleek, fashion-forward positioning.
The campaign put 57 creators live, sharing 132 pieces of content that combined polished feed posts with dynamic story narratives showcasing the Razr 40’s design. Across a combined following of 6.6 million, the activity generated 999K impressions and 26.8K engagements at a 2.68% engagement rate.
By matching creator selection closely to Motorola’s target demographic, the campaign exceeded its engagement objectives and drove genuine launch buzz among Gen Z consumers.
