Bayview International Hotels and Resorts is a distinguished global hospitality brand that partnered with Terrier Agency on an influencer campaign spanning two of its Australian properties: the Bayview Geographe Resort, a seaside retreat in Western Australia, and the Sydney Boulevard Hotel, a luxurious urban escape in the heart of Sydney.
Influencers were matched to each property based on audience profile and content style — polished feed posts for the Sydney Boulevard Hotel, immersive story-led coverage for the Geographe Resort. The campaign produced 20 posts and 101 stories, generating 15,884 engagements and reaching a combined following of over 3.1 million.
The activation showcased each property’s distinct experience through content that felt organic and aspirational rather than promotional, proving the brand’s ability to curate unforgettable guest experiences at scale.
