Bayview International Hotels and Resorts is a distinguished global hospitality brand that partnered with Terrier Agency on an influencer campaign spanning two of its Australian properties: the Bayview Geographe Resort, a seaside retreat in Western Australia, and the Sydney Boulevard Hotel, a luxurious urban escape in the heart of Sydney.
Influencers were matched to each property based on audience profile and content style, polished feed posts for the Sydney Boulevard Hotel, immersive story-led coverage for the Geographe Resort. The campaign produced 20 posts and 101 stories, generating 15,884 engagements and reaching a combined following of over 3.1 million.
The activation showcased each property’s distinct experience through content that felt organic and aspirational rather than promotional, proving the brand’s ability to curate unforgettable guest experiences at scale.
One Report, Two Different Content Styles
A seaside resort and a city hotel sell different experiences, so the campaign didn’t use one creative brief for both, polished, curated feed posts fit the Sydney Boulevard Hotel’s urban positioning, while looser, immersive Stories coverage suited the Geographe Resort’s seaside setting. Running both under one campaign meant the group could compare how each format performed for its own property rather than judging one style against the other’s audience.
What Posts, Stories and Engagements Add Up To Across Two Properties
20 posts and 101 stories generating 15,884 engagements across a combined following of over 3.1 million is a visibility figure spanning two distinct hotels, not a bookings number. The page makes no claim about room nights from this activity. The heavier weighting towards Stories (101 against 20 posts) reflects the format split described above: story-led content naturally produces more individual pieces for the same creator roster, since each stay or visit can generate several Stories against a single considered feed post, which is part of why the volumes differ so much between the two formats.
