Sisu Clinic is a renowned global aesthetics provider operating across the United Kingdom, Ireland, and the United States. To attract more business to its Belfast and London clinics, Terrier Agency ran a targeted influencer campaign, using meticulous research to pinpoint over 700 influencers aligned with the clinic’s target demographic and brand ethos.
Selected creators were invited for a complimentary treatment and shared their experiences with their audiences. The campaign produced 27 Instagram reels that collectively garnered over 100,000 views, alongside a wider content programme reaching a combined following of more than 3.2 million.
Feedback was overwhelmingly positive, with glowing endorsements reinforcing Sisu Clinic’s reputation as a premier destination for aesthetic treatments in both cities.
Turning a Free Treatment Into an Honest Review
An aesthetics clinic sells a result people can’t try before they book, so the campaign was built around removing that doubt directly: over 700 influencers aligned with Sisu Clinic’s target demographic and brand ethos were researched and shortlisted, and those selected received a complimentary treatment in exchange for sharing their own experience with their audience — not a scripted endorsement, but a genuine before-and-after account from someone who had actually sat in the chair.
What 100,000 Views Means for a Two-City Clinic
27 Instagram reels and over 100,000 views describe attention, not appointments booked, but the wider figure — 83 pieces of content reaching a combined following of more than 3.2 million — shows the campaign built awareness for both the Belfast and London clinics well beyond the people who could see a single reel. Feedback from creators was consistently positive, reinforcing the reputation the clinic was trying to build in both cities rather than contradicting it.
