Women Talking Fibroids is a global non-profit organisation empowering women with knowledge about fibroid symptoms, equipping them to become their own advocates. Terrier Agency ran a paid influencer campaign for the organisation’s July awareness push, amplifying its mission beyond its own channels and into trusted women’s health communities online.
We sourced creators with genuine credibility in women’s health spaces and briefed them with accurate fibroid information to adapt into their own voice. Across 54 collaborations, more than 100 pieces of content went live in July through stories and posts, reaching a combined following of over 3.7 million.
By putting factual health information in the hands of voices women already trusted, the campaign delivered education at a scale the organisation could never have achieved through owned channels alone.
