Infused Amphora is a UK-based CBD and wellness brand built around natural, THC-free ingredients. The challenge was reach: existing CBD customers knew the brand, but the wider health and wellness community had little exposure to its products. Terrier Agency designed a large-scale influencer outreach campaign to change that.
Creators were selected for audiences aligned with health, fitness and wellness, with 200 individual collaborations secured across the campaign. The programme produced 87 published posts, generated 12,500 engagements and 650,000 impressions, and reached a combined following of over 1.7 million UK health and wellness followers.
By working through trusted wellness voices rather than restricted paid channels, the campaign introduced Infused Amphora to an entirely new health-conscious audience.
