Infused Amphora is a UK-based CBD and wellness brand built around natural, THC-free ingredients. The challenge was reach: existing CBD customers knew the brand, but the wider health and wellness community had little exposure to its products. Terrier Agency designed a large-scale influencer outreach campaign to change that.
Creators were selected for audiences aligned with health, fitness and wellness, with 200 individual collaborations secured across the campaign. The programme produced 87 published posts, generated 12,500 engagements and 650,000 impressions, and reached a combined following of over 1.7 million UK health and wellness followers.
By working through trusted wellness voices rather than restricted paid channels, the campaign introduced Infused Amphora to an entirely new health-conscious audience.
Reaching Wellness Audiences a CBD Brand Couldn’t Buy
CBD advertising is heavily restricted on paid social, so a brand that wants new customers has to find another route to them. Infused Amphora’s campaign was built around trusted wellness voices instead: creators were selected specifically for audiences aligned with health, fitness and wellness, and 200 individual collaborations were secured across the programme, each one a route into a health-conscious follower base the brand’s existing paid channels couldn’t legally reach.
What 1.7 Million Wellness Followers Represents
650,000 impressions and 12,500 engagements from 87 published posts describe visibility within that wellness community, not a sales figure for a THC-free supplement brand. The combined following of over 1.7 million UK health and wellness followers is the number that matters most here — it is the audience Infused Amphora’s existing customers already belonged to being introduced to the brand for what may have been the first time.
