The Challenge
Vinci Hair Clinic is an international hair restoration group offering hair transplants, scalp micropigmentation and non-surgical treatments across clinics in the UK, Ireland, Europe and beyond. Hair loss treatment is a high-consideration, high-trust decision, and prospective patients want to see real people, real procedures and real results before they book a consultation.
Vinci partnered with Terrier Agency to build a creator programme that would show the patient journey honestly and at scale.
Our Approach
We recruited creators who were genuine candidates for treatment and documented their experience from consultation to results.
- Creators included men and women at different stages of hair loss, so viewers could find someone like them
- Content followed the full journey: consultation, procedure day, recovery and progress updates
- Briefs kept claims to what each creator personally experienced, in line with medical advertising rules
- Reels and TikToks were prioritised because before-and-after progress performs best in short video
Posts from creators such as Benjamin Beesley, linked from this page, show the candid, first-person format the programme was built on.
The Results
The programme produced 165 Reels and TikToks, 10,963,305 estimated views and 90,642 engagements, giving Vinci a large, trustworthy body of patient-led content and a steady flow of consultation enquiries from viewers who had already seen the process for themselves.
Why First-Person Content Works for Hair Restoration
Nobody books a hair transplant off a slogan. They book after watching someone like them go through it and come out the other side, and 165 Reels and TikToks give a prospective patient plenty of people to compare themselves with. The 10,963,305 estimated views are the top of that funnel. The 90,642 engagements, largely questions about cost, recovery and results, are the middle of it, and a steady source of consultation enquiries that arrive already informed.
