Active Iron is a well-known Irish brand specialising in science-backed iron supplements for women. As the brand set out to expand into the United Kingdom and United States, it engaged Terrier Agency to build awareness through authentic voices in the female health, fitness and lifestyle space.
We ran a large-scale outreach campaign targeting thousands of female creators across both markets, securing the participation of 1,000 influencers. Each received Active Iron supplements to test over several weeks before documenting their genuine experiences. The programme generated 556 pieces of content with a combined creator following of 9,170,423.
The volume of authentic, lived-experience content significantly heightened awareness of Active Iron in two markets where the brand previously had limited recognition.
