The Challenge
Neubria is a vegan supplement brand focused on cognitive health — an underserved angle in a crowded supplement market. Built around natural, vegan ingredients, its products are not aimed at the traditional gym-only audience, and the brand wanted to reach a younger wellness demographic that competing supplement brands were not targeting.
The challenge was finding creators who could authentically communicate cognitive health benefits to people who care about clean, purposeful supplementation — not just default fitness influencers.
Our Approach
We ran a broad outreach campaign spanning athletes, fitness creators and wider wellness content producers, paired with a dual-stage vetting process to ensure every creator selected genuinely matched the audience Neubria wanted to reach.
- Influencers were identified across athlete, fitness and general wellness categories whose audiences aligned with Neubria’s target demographic
- We conducted an internal review of every candidate to confirm audience fit and content style
- Neubria then reviewed the shortlist a second time to guarantee complete brand alignment before outreach was confirmed
- Approved influencers created content matched to Neubria’s brand imaging guidelines
Extending the campaign beyond athletes to lifestyle and wellness creators widened Neubria’s potential audience pool, while the cognitive health positioning kept the content framed around the brand’s genuine point of difference rather than generic fitness supplementation.
The Results
The campaign delivered 105 influencer stories published across social channels, generating over 300,000 views — all produced to Neubria’s visual and messaging standards. The two-stage vetting process meant every piece of published content genuinely reached the intended audience, proving that careful creator matching beats raw reach for a niche cognitive health brand.
