Riley is a sustainable period care company from Ireland, delivering period products direct to customers’ homes on a subscription model built around convenience and changing the conversation about periods. To grow brand awareness across the UK, Riley needed to reach the online feminist and female hygiene communities, so we designed a two-phase influencer outreach campaign spanning Instagram and TikTok.
We began by targeting women who already followed Riley’s direct competitors, guaranteeing an audience with a proven interest in period products, before expanding to TikTok creators known for trend-led, user-generated content that resonates with Gen Z. The campaign produced 244 pieces of Instagram content and 24 TikTok videos, reaching a combined following of 3,271,926 and generating 16,636 engagements.
The result: an Irish brand introduced to the UK market through voices its audience already trusted.
