Musashi is a renowned Australian supplement brand that needed more than one-off influencer posts — it needed committed, brand-aligned ambassadors who would promote the brand consistently over time. We ran a comprehensive sourcing and vetting process, screening creators for brand fit, audience relevance, and willingness to commit to ongoing content.
Over a three-month programme, 56 ambassadors were onboarded and seeded with product, generating 205 pieces of content and nearly one million views to a combined following of over 7.5 million.
By prioritising commitment and alignment over volume, the programme gave Musashi the sustained visibility and trust that a one-off campaign could never deliver.
