Yonder Brewery is a small British brewery specialising in distinctive fruit sours, with a devoted but relatively narrow fan base among craft beer connoisseurs. Terrier Agency ran an extensive influencer outreach campaign to introduce the brand to a broader spectrum of beer enthusiasts across the UK.
We contacted 238 creators in the craft beer, food, and lifestyle space whose tastes genuinely aligned with Yonder’s range, fulfilling 92 product deliveries so influencers could share first-hand tasting experiences. The campaign generated 300 pieces of content and 18,039 engagements, reaching a combined audience of over 2.1 million.
For a niche product like fruit sours, the endorsement of trusted voices in the beer community carried far more weight than paid media — introducing Yonder to a new generation of craft beer drinkers at a scale owned channels could never match.
