Keystone is a premium lager brand crafted for those who appreciate quality beer with character. Terrier Agency designed an influencer marketing campaign to build brand awareness among younger, socially-active beer drinkers across the UK.
The campaign activated 61 creators in the food, drink, and lifestyle space, who showcased Keystone in real social moments, from pub gardens and BBQs to festival pre-drinks and casual get-togethers. With 1.7 million impressions and 20,700 engagements, the campaign achieved a 2% engagement rate across 113 pieces of creator content.
Reaching a combined following of over 10.6 million, the campaign positioned Keystone as a premium yet approachable beer brand, driving both social conversation and trial among its target demographic.
