Maisons & Domaines Henriot is a luxury champagne house that partnered with Terrier Agency to expand brand visibility and engagement on Instagram, reaching both existing champagne enthusiasts and entirely new audiences.
We contacted 144 influencers, with 78 agreeing to collaborate — a 54% acceptance rate that reflects real enthusiasm for the Henriot brand within the luxury lifestyle community. Those creators produced 106 pieces of Instagram content, including 41 dedicated feed posts, generating 12,313 engagements and 161,392 total views — equivalent to 1,028% of the @champagnehenriot account’s own follower count.
The campaign achieved a 12.7% engagement rate, roughly six times the 1–2% industry average, solidifying Champagne Henriot’s position with both existing and new audiences on Instagram.
