Maisons & Domaines Henriot is a luxury champagne house that partnered with Terrier Agency to expand brand visibility and engagement on Instagram, reaching both existing champagne enthusiasts and entirely new audiences.
We contacted 144 influencers, with 78 agreeing to collaborate, a 54% acceptance rate that reflects real enthusiasm for the Henriot brand within the luxury lifestyle community. Those creators produced 106 pieces of Instagram content, including 41 dedicated feed posts, generating 12,313 engagements and 161,392 total views, equivalent to 1,028% of the @champagnehenriot account’s own follower count.
The campaign achieved a 12.7% engagement rate, roughly six times the 1 to 2% industry average, solidifying Champagne Henriot’s position with both existing and new audiences on Instagram.
Casting for a Luxury Champagne House
A campaign for a luxury drinks brand is cast the same way as any Terrier influencer campaign, but weighted more heavily towards fit: 144 creators in the luxury lifestyle space were approached, and each profile was checked by hand for engagement quality and audience alignment with existing champagne enthusiasts before an offer went out. Usage and exclusivity terms were agreed before content went into production, and every finished post was reviewed against the brand’s guidelines before publication.
What the Acceptance Rate and Engagement Rate Show
A 54% acceptance rate out of 144 creators approached is high for a luxury category, and reflects genuine interest in the brand rather than a rate bought with fees. The resulting 12.7% engagement rate, already put on the page as roughly six times the 1 to 2% industry average, is an interaction figure, not a sales number, but for a luxury champagne house it shows the content held attention with an audience that is typically difficult to engage.
