Catalina Wines, owned by Jovial Family Wines, wanted to grow brand awareness among its target consumers — but strict restrictions on alcohol advertising ruled out conventional paid channels. Terrier Agency was brought in to research the wine influencer landscape, build an Instagram-specific strategy and run the campaign end to end.
Over a three-month campaign, 130 creators went live with 270 pieces of content, reaching a combined following of 7.4 million. The activity generated 837K impressions and 6,064 engagements at a 0.72% engagement rate, with customised outreach sent directly from the brand’s own Instagram account.
Creators proved highly receptive to the brand, producing high-quality user-generated content that gave Catalina Wines an authentic route to market that paid advertising could never offer.
