Four Corners Gin is a distinctive new gin inspired by American flavours, launching into the competitive New England drinks market. Terrier Agency designed a pre-launch influencer seeding campaign to build awareness and credibility before the product reached retail shelves, timed to coincide with the 4th of July for maximum cultural impact.
The campaign seeded exclusive pre-release samples to 64 carefully selected influencers across New England and major US cities, all briefed on the brand story and coordinated to publish around the launch date. The programme generated 62 pieces of content — 46 Instagram Stories and 16 feed posts — delivering 296,373 impressions to a combined following of over 2.3 million.
Precision influencer selection and tight launch timing gave Four Corners Gin an authentic presence within the drinks community from day one.
