YVE Yarra Valley is a sparkling wine brand from Victoria’s Yarra Valley that partnered with Terrier Agency to build awareness around the launch of its new sparkling wine. With no established social community, the brand needed a fast, credible way to reach wine connoisseurs and convert attention into followers.
We identified creators whose audiences matched the target demographic, provided them with the product to experience firsthand, and enabled select influencers to host giveaways for their followers. The campaign generated 79 pieces of content, reaching a potential audience of over 1.5 million and driving more than 200 new Instagram followers within a single month.
Beyond raw reach, the activity fostered an enthusiastic community of wine enthusiasts around the brand — social proof that a new entrant in the premium wine category could not have bought through advertising alone.
