Seven Seasons is an Australian distillery crafting spirits inspired by the seven seasons of Gulumoerrgin, Larrakia People, using natural ingredients drawn from Country. Its flagship Green Ant Gin had appeal well beyond traditional gin drinkers, so Terrier Agency designed a three-month influencer campaign to introduce it to entirely new audiences.
Twenty influencers were selected for their genuine ability to connect with the brand’s story — its homeland, ingredients, and culture — rather than follower counts alone. The campaign produced over 50 pieces of original content, 187,456 impressions, and reached a combined following of 1,376,779, with creators spotlighting both the gin’s unique botanicals and its distinctive bottle design.
The organic, story-led approach took a craft spirit with deep provenance to communities far beyond the existing spirits audience.
