High Water is a hard seltzer brand with a distinct vision in a saturated market: connecting its product to the ocean and days by the shore. We built a targeted micro-influencer campaign to place the brand alongside the right people in the right environments — coastal lifestyle enthusiasts, beachgoers, and water sports communities.
With detailed content briefs keeping every creator on-brand while preserving their authentic voice, 235 creators went live across social media, YouTube, and blogs. The campaign generated 1.2 million impressions and 12,000 engagements at a 1.01% engagement rate, with 532 pieces of content shared to a combined following of 8.8 million.
Beyond reach, the campaign delivered a library of authentic coastal content that High Water could repurpose across its own channels — reinforcing the brand identity at every touchpoint.
