Coravin is the innovative wine preservation device that lets wine lovers pour a glass without ever pulling the cork. With a premium product and a discerning luxury audience, Coravin partnered with us to build brand awareness across Europe’s tight-knit Instagram wine community, focusing on France, the UK and Italy.
We identified and secured 62 influencers whose image and audience matched Coravin’s luxury consumer profile, introducing each to the device and its full feature set. The resulting 17 posts were reviewed to stay firmly on-brand, reaching a combined following of 1,858,618 and delivering 348,250 impressions and 9,593 engagements.
By prioritising authentic voices within the wine community over mass-market reach, the campaign positioned Coravin exactly where it belongs: in the hands of Europe’s most engaged wine enthusiasts.
Vetting for a Luxury Audience Across Three Markets
Casting for France, the UK and Italy together meant checking each of the 62 influencers against a luxury consumer profile rather than a single national audience, introducing every creator to the device and its full feature set before any content was produced — the education step a technical product needs that a simpler item would not. Every post was then reviewed to stay on-brand before publication, the same approval stage Terrier runs on every campaign.
Why Fewer Posts Was the Right Call
17 posts is a small output next to the 62 influencers cast, and that gap is the point: reaching a combined following of 1,858,618 and 348,250 impressions from a shortlist of engaged wine enthusiasts rather than a mass posting schedule is what the existing body calls prioritising “authentic voices… over mass-market reach.” 9,593 engagements against that reach describes a niche, closely matched audience reacting, not a broad one skimming past.
