Emperor Vodka is a premium spirit distilled in one of Europe’s oldest distilleries, but its brand recognition among younger consumers had yet to match that heritage. Terrier Agency designed a lifestyle influencer campaign to associate Emperor Vodka with luxury while keeping it relatable to a modern, social-media-native audience.
We recruited lifestyle creators across different audience tiers, uniting them around a structured content brief that communicated the brand’s messaging and tone while leaving each creator free to work in their own authentic style. The campaign produced 109 pieces of content and reached a combined following of nearly 6.3 million, generating 3,466 engagements.
The mixed-tier approach put Emperor Vodka in front of both aspirational luxury audiences and everyday lifestyle followers, balancing prestige with the relatability that makes influencer content convert.
