Skurnik Wines is a wine importer and distributor that partnered with Terrier Agency to grow awareness for its Pinot Project brand through influencer marketing. We designed two targeted summer campaigns running simultaneously: American lifestyle influencers received canned wines paired with a book from a co-branding partner, while sommeliers received a bottle of Pinot Noir with special glasses.
The dual-segment approach activated over 100 influencers, with 101 going live and generating 171 pieces of content. The campaign reached a total audience of 2.3 million, with a combined following of over 2.3 million across both tracks.
By pairing curated gifting with clear lifestyle narratives, the campaign gave creators a genuine story to tell — driving authentic engagement among both consumers and wine-trade professionals.
