Local SEO

Local search is a different competition to national SEO. The map pack sits above the organic results, it only shows three businesses, and which three it shows depends on where the searcher is standing. Winning it is less about domain authority and more about proximity, prominence and relevance. The three things Google says it ranks local results on.

What we actually do

The Google Business Profile is the single highest-leverage asset in local SEO and the one most often left half-finished. We complete and optimise it properly: correct primary and secondary categories, services and attributes, opening hours including exceptions, photos, products, and a review-generation process that keeps new reviews arriving rather than sitting at a stale count.

Alongside it we build the location pages that let you rank organically in each area you serve, genuinely different pages with local detail, not one template with the town name swapped. We clean up NAP consistency across the directories and citations that Google cross-references, add LocalBusiness structured data so the details are machine-readable, and work on locally relevant links from organisations, press and partners in the area.

Multi-location businesses

The problems multiply with each branch: duplicate profiles, near-identical location pages competing with each other, and inconsistent details across hundreds of listings. We handle profile hygiene at scale, build a location page structure that does not cannibalise itself, and set up reporting that shows performance per branch rather than one blended average that hides the underperformers.

How we report it

Local reporting covers map-pack rankings across a grid of points around each location (not one ranking from one spot, because that number is close to meaningless) plus Business Profile calls, direction requests and website clicks, review volume and rating, and organic performance on local commercial terms.

Single site vs multi-location

The two jobs share a foundation but the day-to-day work is different. Here is what each one involves.

The single-site job is contained and moves fast. The multi-location job is the same disciplines applied at scale, with the added work of keeping every branch consistent and none of them duplicating another’s content or cannibalising its rankings.

Where we work

We run local SEO campaigns for businesses based in and around London, Melbourne and Waterford, and for multi-location businesses with branches across the UK, Ireland and Australia.

Local SEO does not require us to be based in your city. The work is profile optimisation, citation building, location-page structure and review strategy, all of which we run remotely with the same reporting regardless of where a branch sits. Being close to a market does help with local knowledge and, where useful, in-person site visits, which is why these three cities are where most of our local clients are based.

If your business operates outside these three areas, that is not a reason to rule this out. book a call and we will tell you honestly whether we are the right fit for your market.

What local SEO costs

Local SEO runs on the same retainer as the rest of our search work: from £1,250 a month, with no minimum term, 60 days’ notice, at any point. Six months is the honest floor: profile hygiene, citation corrections and review volume all take time to register with Google.

Three things move the price for local work: how many locations you are running, the state of your Google Business Profiles and reviews when we start, and how competitive the map pack already is in your area. A single practice in a quiet town and a twelve-branch group in London are not the same job.

Book a call and we will price it against your locations rather than a generic tier.