The Challenge
Pure Smiles needed to establish itself digitally and gain ground on competitors in the realm of digital branding. The existing site copy wasn’t doing the practice justice, and there was no steady stream of written content promoting the site and its services through organic search.
Our Approach
The campaign combined digital branding work with a structured content programme, tackling the site’s existing material and its future output in tandem.
- Tidying up the existing copy across the site, bringing it up to the standard needed to compete
- Establishing brand new written content to promote the Pure Smiles site and, in turn, their services
A result of real scale is never achieved through a single action — it comes from improving digital branding and written content together, so that the site both reads better and has more to rank with. That campaign-level approach is what drove the organic gains for Pure Smiles.
The Results
The campaign produced a 37%+ increase in organic traffic for Pure Smiles. Organic traffic is the primary channel through which users discover services without paid advertising, so a gain of this size represents a substantial shift in the practice’s digital presence — more patients finding Pure Smiles through search, without ongoing paid spend, and significant ground gained on competitors in digital branding.
