The Challenge
Pure Smiles needed to establish itself digitally and gain ground on competitors in digital branding. The existing site copy wasn’t doing the practice justice, and there was no steady stream of written content promoting the site and its services through organic search.
Our Approach
The campaign combined digital branding work with a structured content programme, tackling the site’s existing material and its future output together.
- Tidied up the existing copy across the site, bringing it up to the standard needed to compete
- Established brand new written content to promote the Pure Smiles site and, in turn, its services
A result of real scale is never achieved through a single action. It comes from improving digital branding and written content together, so the site both reads better and has more to rank with. That combined approach is what drove the gains below.
The Results
Appointments increased 47% and organic traffic grew more than 37%. Non-brand organic traffic, visits from search terms not already tied to the Pure Smiles name, rose 66%, showing the practice was winning new patients who didn’t already know it rather than ranking better for its own brand.
