The Challenge
Image.ie is one of Ireland’s best-known media publications, and media sites live or die in search on two things: the credibility of their contributors and the technical integrity of the site itself. The team had a strong editorial operation but wanted the knowledge and infrastructure to manage search performance independently, without relying on ongoing agency support.
Our Approach
Rather than a hands-off audit, we structured the engagement as a focused consultation built around knowledge transfer — equipping the Image.ie team to own their SEO going forward while delivering concrete on-site improvements along the way.
The work centred on three deliverables:
- SEO principles for the team — the foundational knowledge and processes needed to operate and grow the site’s search visibility in-house
- Authorship areas built on-site — dedicated authorship infrastructure to strengthen entity signals and editorial credibility for search engines
- Technical fixes resolved — outstanding technical SEO issues identified and sorted so the site met the baseline requirements for effective indexing and ranking
The Results
Image.ie left the engagement with everything needed to carry the work forward as an in-house team: clear authorship signals telling search engines who is creating content and why they should be trusted, a technically sound site that can be crawled and indexed without friction, and a team operating with current SEO best practice. A one-time consultation became a foundation for sustainable, team-led search performance.
