The Challenge
Ember is an events business. Events sell on atmosphere, which is difficult to convey before the event has happened. The campaign needed video that gave audiences a sense of what attending is actually like.
Our Approach
We built a video-first creator campaign.
- 47 pieces of content were produced, weighted towards video
- Creators were selected for audiences within reach of the events
- Briefs prioritised atmosphere and experience over listings information
- Content was reviewed against brand guidelines before publication
Video carried the atmosphere that a static listing cannot, which is what converts interest into a ticket.
The Results
47 pieces of content generated 114,865 views.
Why a Ticket Sale Needs Motion, Not a Listing
A single 47-piece video run of the kind on this page follows Terrier’s standard shape: the brief agrees the objective, platforms and creator tier up front, a shortlist is built against audience overlap rather than follower count, and every profile is checked by hand before outreach. Usage terms are agreed at casting, not after the content is live, so the client is not renegotiating rights once footage exists. Drafts are then reviewed against the brief before anything is scheduled.
Reading 114,865 Views as Ticket-Buying Intent
114,865 views on 47 pieces of content is an attention figure, not a bookings number, but for an events business the Challenge section already frames as needing audiences to feel what attending is like before they commit, a view is closer to a browser walking past the door than a passive impression. The video-first brief exists precisely because that sense of atmosphere is what a static listing cannot carry, and views are the honest measure of how many people stopped to watch it play out.
