The Challenge
Venner Shipley is a leading European intellectual property firm specialising in patents and trademarks — but its online presence was not reflecting the strength of its market position. Low organic traffic was limiting the firm’s ability to attract new clients through search, and an upcoming website migration carried a significant risk of eroding the visibility it had already earned. Without a clear SEO strategy, the migration risked disrupting existing rankings and compounding an already difficult traffic situation.
Our Approach
The programme was built on three interlocking workstreams, treating content, structure and migration as interdependent elements of a single organic growth strategy rather than a single-tactic intervention.
- On-site content SEO optimisation — aligning existing pages with the search intent of prospective clients looking for patent and trademark expertise
- Structural SEO improvements — resolving the technical and architectural factors limiting how search engines could crawl, index and rank the firm’s pages
- Website migration oversight — managing the transition to the new site so that accumulated rankings were preserved and traffic loss avoided
This ensured short-term quick wins and long-term structural gains were delivered in parallel.
The Results
Venner Shipley’s organic visibility increased by 48% year on year following the programme — a meaningful expansion of the firm’s ability to be found by prospective clients at the moment they are searching for IP expertise.
The website migration was completed successfully with minimal disruption to existing traffic, an outcome that demands careful planning and precise execution in a competitive professional services market.
